The Ruga dei Oresi was called Drapperia or Drapparia (Drapery) since the ancient 14th-century market. The area was named after the shops selling precious fabrics along the porch connecting the Rialto bridge to the Church of San Giovanni Elemosinaro in Ruga Rialto.
Campo San Giacometo was the core of the textile trade, with a variety of fabrics and clothes on display. Afterwards, business would expand to other goods attracting more craftsmen, including goldsmiths (oresi in Venetian). The so-called “botteghini” (small shops) were born in the early 16th century, probably due to the fire that devastated most of Rialto’s insula in 1514. Reconstruction helped enliven trade and social life in the area and the government of the Serenissima began to rent the porch of the Drapperia, offering the possibility to set up removable stalls for trading. The original look of the Drapperia lives on in the prints of the time and in Canaletto’s paintings. The presence of the “botteghini” was a matter of constant discussion among the merchants, until the Senate decided to legalise the properties in 1720.
The Ruga dei Oresi changed in time: food and products targeted at the Venetian residents replaced artisan merchandise. Typical Venetian products and souvenirs of Venice began to be marketed in the 1960s. The present-day market blends souvenirs, leather goods and shoes, thus meeting the needs of the tourists and the residents.
Though the city’s economy underwent great changes, the Ruga dei Oresi maintained its 16th-century structure and the typical aspect of the traditional market, with the shops one after the other to form a single row in the same atypical fashion of the “botteghini”. Though Ruga dei Oresi is visited by tourists from all over the world, the cosmopolitan spirit that has distinguished Rialto’s market for centuries lives on through the goods on display, the people going to and fro, the exchanges, the inns and the osterie.
Gli operatori commerciali della Ruga degli Oresi si sono riuniti in associazione per organizzare iniziative cittadine per la valorizzazione e la tutela delle tradizioni commerciali del Mercato di Rialto.